Which of the following is true about a pulsing message reinforcement strategy?
A) It is more expensive than maintaining a high level of awareness with traditional media.
B) It can be used for products that are purchased more frequently at some times of the year than at others.
C) It involves maintaining a certain level of base advertising at all times.
D) It reduces copy wear-out due to overexposure to the same messaging.
E) It involves increasing the message frequency just before and during the prime buying period of a product.
D
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Which of the following is true of bankruptcy law in the United States?
A) The 1978 bankruptcy law made it easier for debtors to be relieved of much of their debt. B) The 1978 bankruptcy law was deemed to be "creditor friendly." C) The bankruptcy act of 2005 makes it easier for debtors to be relieved of their debts under federal bankruptcy law. D) The 2005 bankruptcy act has been called "debtor friendly."
Rebecca's manager wants to acknowledge her outstanding service record for the past quarter. The manager decides to give Rebecca a bonus of $1000 as a reward. According to Edward Deci, which of the following will most likely occur as a result?
A) The bonus will encourage Rebecca to work harder than before. B) The bonus will detract from Rebecca's inner desire to work hard. C) Rebecca's bonus will satisfy her higher-level needs and increase her motivation. D) Rebecca will feel inadequate because the bonus fails to address hygiene factors.