Which of the following things happened in 1994?
A) shopping malls arrive on the Internet
B) Internet talk radio beings broadcasting
C) Advanced Research Projects Agency (ARPA) is created
D) Internet Relay Chat (IRC) is developed
A
Communication & Mass Media
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Which of the following is NOT an audience measurement term?
A. ratings B. holdingsC. average quarter-hour persons D. cume E. reach
Communication & Mass Media
The Nielsen sweeps are designed to measure
a. national viewing. b. local market viewing. c. cable viewing. d. Internet viewing.
Communication & Mass Media