Which of the following is NOT an audience measurement term?
A. ratings B. holdingsC. average quarter-hour persons D. cume E. reach
B. holdings
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According to Schutz's FIRO theory,
A) we seek those relationships we predict will have positive outcomes. B) we each weigh rewards and costs when deciding whether or not to stay in a relationship. C) all of us experience tension and contradiction in our relationships with others. D) we ask questions during initial interactions in order to reduce uncertainty about others. E) almost all of us have some need to control others and our surroundings.
Expressing our feelings in an emotional outburst in response to a conflict could ________
A) make us feel better for the moment B) help us move the negotiations along C) may exacerbate the situation D) helps us manage the conflict. E) Both A and C