The Nielsen sweeps are designed to measure

a. national viewing.
b. local market viewing.
c. cable viewing.
d. Internet viewing.

b

Communication & Mass Media

You might also like to view...

When you give a speech, the purpose is to ________

A) share information B) provide entertainment C) convince D) all of the above

Communication & Mass Media

Which kind of relationship is characterized by the power between both partners being out of balance, with one partner having a greater desire for the other to satisfy his or her needs?

A. coercive relationship B. pseudo relationship C. dependent relationship D. constructive relationship

Communication & Mass Media