Rewards, value-added benefits, and customer recognition are three complementary elements in _____

What does the advertising response function help marketers do?

a. use their advertising budgets wisely b. determine the reach and frequency of specific media c. create ads that will be noticed by consumers each time the ad runs d. select an executional appeal appropriate to the product being advertised

Shifting away from mass marketing, marketers are developing ________ which are designed to build closer relationships with customers in more narrowly defined micromarkets

A) focused marketing programs B) horizontal diversification programs C) backward integration strategies D) new pull strategies E) new push strategies