What does the advertising response function help marketers do?
a. use their advertising budgets wisely
b. determine the reach and frequency of specific media
c. create ads that will be noticed by consumers each time the ad runs
d. select an executional appeal appropriate to the product being advertised
Ans: a. use their advertising budgets wisely
You might also like to view...
To optimize permission marketing, firms must grant customers empowerment, which means customers:
A) have power to choose why they want grant permission B) have control over when and what material is sent to them C) control when they opt-in and when they opt-out of the program D) believe they have power throughout the entire relationship, not just at the beginning
Which of the following assumptions is not an assumption of the transportation model?
A) Shipping costs per unit are constant. B) There is one transportation route between each source and destination. C) There is one transportation mode between each source and destination. D) Actual total supply and actual total demand must be equal.