To optimize permission marketing, firms must grant customers empowerment, which means customers:
A) have power to choose why they want grant permission
B) have control over when and what material is sent to them
C) control when they opt-in and when they opt-out of the program
D) believe they have power throughout the entire relationship, not just at the beginning
D
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In a requirements contract, title and risk of loss pass to the buyer when the goods are tendered at their destination, and the shipper (e.g., in Boston) assumes ownership responsibility until then.
a. true b. false
Which of the following is a process of finding out about potential clients from friends, business contacts, coworkers, acquaintances, and fellow members in professional or civic organizations?
a. lead intermediation b. people surfing c. looking for the golden parachute d. networking