Which of the following is a process of finding out about potential clients from friends, business contacts, coworkers, acquaintances, and fellow members in professional or civic organizations?

One type of retirement plan is designed for the employees of public schools and tax-exempt organizations such as hospital, non-profit group, and churches. These plans are called:

a) 401(k) plans b) 403(b) plans c) Keogh plans d) SIMPLE plans

A new pizza restaurant is opening in town. The owners of this restaurant decide to place an advertisement in the town newspaper announcing the date of their big opening. The owners of the restaurant are using ________

A) mass communications B) a push strategy C) word-of-mouth communications D) public relations E) one-to-one marketing