Shifting away from mass marketing, marketers are developing ________ which are designed to build closer relationships with customers in more narrowly defined micromarkets
A) focused marketing programs
B) horizontal diversification programs
C) backward integration strategies
D) new pull strategies
E) new push strategies
A
Business
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The process of exiting a business and gaining the value of the business in cash when you leave is referred to as ________
Fill in the blanks with correct word
Business
Insurance on a computer installation is an example of a(n) ____ cost
a. tangible b. intangible c. indeterminate d. variable
Business