The process of identifying potential threats is known as ________
A) contingency theory
B) planning
C) risk assessment
D) coorientation
E) public relations
Answer: C
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When publishing the annual report of his company, the CEO of Clomart Corp wrote that he was proud to announce the company's acquisition of the biggest subsidiary of its competitor
What the CEO failed to mention was that as part of the deal, Clomart also had to take up a major portion of the parent company's debts. By not disclosing this, which area of the PR guidelines did the CEO violate? a) Financial information b) Corporate practice c) Video news releases d) Internet transparency
The key to attaining credibility is to establish
A) ethics, evidence, and enthusiasm. B) warmth, commitment, and delivery. C) values, commitment, and clarity. D) competence, character, and charisma. E) integrity, honesty, and dynamics.