When publishing the annual report of his company, the CEO of Clomart Corp wrote that he was proud to announce the company's acquisition of the biggest subsidiary of its competitor
What the CEO failed to mention was that as part of the deal, Clomart also had to take up a major portion of the parent company's debts. By not disclosing this, which area of the PR guidelines did the CEO violate?
a) Financial information
b) Corporate practice
c) Video news releases
d) Internet transparency
a
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A cliché is best described as a phrase
a. has a specific impact. b. with an understood meaning. c. that, through overuse, has retained its impact. d. that, through overuse, has lost its impact.
By the time, you begin your first main point, you need to be sure that you can answer yes to which of these questions regarding your audience?
A. Do they have a reason to keep listening to me? B. Do they understand where I'm coming from? C. Do they understand where I'm going? D. All of these.