The key to attaining credibility is to establish
A) ethics, evidence, and enthusiasm.
B) warmth, commitment, and delivery.
C) values, commitment, and clarity.
D) competence, character, and charisma.
E) integrity, honesty, and dynamics.
D
Communication & Mass Media
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Public television programmers try to
a. cumulatively serve many small audiences. b. attract large audiences to compete with commercial broadcasters. c. promote government viewpoints to secure future funding. d. get the highest possible Nielsen ratings.
Communication & Mass Media
The ____________ of the speech is where you present the bulk of your arguments and evidence to the audience
a. introduction b. conclusion c. body d. preview
Communication & Mass Media