Degeneracy occurs when the number of occupied squares is less than the number of rows plus the number of columns minus one

_____________ is a strategic approach to communicating the brand and company message to targeted customers in ways that are clear, concise, and consistent and yet are customizable as needed to maximize the impact on a particular audience.

A. Buzz marketing B. Promotional campaign C. Integrated marketing communications D. Media buying E. Sales promotion

Which of the following would be an appropriate use of digital medium?

A) When you want to make a formal impression B) When you are legally required to provide information in print C) When you want to stand out from the flood of electronic messages D) When you want to introduce yourself to a customer or client E) When you need a permanent, unchangeable or secure record