_____________ is a strategic approach to communicating the brand and company message to targeted customers in ways that are clear, concise, and consistent and yet are customizable as needed to maximize the impact on a particular audience.

A greater emphasis on health is part of the new consumer buying environment

Indicate whether the statement is true or false

Lucas, a car salesperson, has to sell John's car. John informs Lucas that the car was repaired after it was involved in a major accident If Lucas intentionally tells the buyer of the car that the car was never involved in an accident, he has committed the tort of ________.

A) substantial frolic and detour B) intentional misrepresentation C) self-dealing D) competing with the principal