The MOST difficult tax to avoid is the
a. sales tax.
b. real property tax.
c. income tax.
d. estate tax.
Answer: b. real property tax.
Business
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_____ is the process by which meanings are exchanged or shared through a common set of symbols
a. Promotion b. Advertising c. Publicity d. Communication
Business
Marketers of services must deal with the challenges of balancing supply and demand and planning for peak and off-peak times. What characteristic of services creates these challenges?
a) Inseparability b) Customer contact c) Perishability d) Heterogeneity e) Intangibility
Business