_____ is the process by which meanings are exchanged or shared through a common set of symbols
a. Promotion
b. Advertising
c. Publicity
d. Communication
ANSWER: d
Communication is the process by which meanings are exchanged or shared through a common set of symbols. People also assign meanings to feelings, ideas, facts, and attitudes. When a company develops a new product, changes an old one, or simply tries to increase sales of an existing good or service, it must communicate its selling message to potential customers.
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