Marketers of services must deal with the challenges of balancing supply and demand and planning for peak and off-peak times. What characteristic of services creates these challenges?
a) Inseparability
b) Customer contact
c) Perishability
d) Heterogeneity
e) Intangibility
Ans: c) Perishability
Business
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A camera shop develops kits for amateurs that include a camera, lens, film, case, and a separate electronic flash. The kit is sold at a discounted price from the price of the separate components. This concept is an example of _____
a. a model stock approach b. scrambled merchandising c. solutions selling d. experiential merchandising
Business
What are the four key steps to logical database modeling and design?
What will be an ideal response?
Business