A camera shop develops kits for amateurs that include a camera, lens, film, case, and a separate electronic flash. The kit is sold at a discounted price from the price of the separate components. This concept is an example of _____
a. a model stock approach
b. scrambled merchandising
c. solutions selling
d. experiential merchandising
c
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Typical goals for frequency or loyalty programs include all of the following, except:
A) build brand parity B) induce cross-selling to existing customers C) differentiate a parity brand D) preempt the entry of a new brand
Which of the following is true regarding the use of a candidate's public network site?
A) Public network sites that are set to "private" cannot be accessed by an employer. B) Public network sites can only be accessed by an employer with the candidate's permission. C) Public network sites are often searched for background information on a candidate, even without the candidate's permission. D) Public network sites should be shut down before beginning the interview process. E) Public network sites should only be used for networking purposes.