Z is a standard normal random variable. The P(1.20 ? z ? 1.85) equals

Which of the following tactics is best suited for inducing customer trial of a product?

A) providing free samples of the product B) conducting contests and games and providing rebates C) giving away coupons targeted to users of a competing brand D) giving away coupons targeted to users of the brand

Which of the following is not true with respect to marketing to the pragmatists?

a. focusing on the whole product solution is vital b. working with partners can fill in gaps in the solution c. engineering brilliance is rewarded d. engineers should focus more on customer service than on engineering e. reference other adopters in the industry, as well as the availability of competitive solutions, is reassuring to a pragmatist