Which of the following tactics is best suited for inducing customer trial of a product?
A) providing free samples of the product
B) conducting contests and games and providing rebates
C) giving away coupons targeted to users of a competing brand
D) giving away coupons targeted to users of the brand
A
Business
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In the basic EOQ model, as the size of the order increases, the annual ________ cost decreases
Fill in the blank with correct word.
Business
The Industrial Revolution made ________ necessary for manufacturing organization's success for the first time in history
A) decentralization B) customer satisfaction C) product demand D) management
Business