Which of the following is not true with respect to marketing to the pragmatists?
a. focusing on the whole product solution is vital
b. working with partners can fill in gaps in the solution
c. engineering brilliance is rewarded
d. engineers should focus more on customer service than on engineering
e. reference other adopters in the industry, as well as the availability of competitive solutions, is reassuring to a pragmatist
c
Business
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FHA insurance is designed to protect the
A) mortgagor B) lender C) seller D) broker
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Which of the following is NOT one of the guidelines provided for the Front Line on how to handle customer complaints?
a. Consider compensation b. Keep the customer informed of progress c. Explain the problem from the service firm's point of view d. Acknowledge the customer's feelings e. Act fast
Business