Jan Berry recently received a $500,000 inheritance from her maternal grandmother. Jan decided to use the money to start a business. According to the textbook, the inheritance that Jan received was the ________ that prompted her to start a business

Which of the following statements about rewards is true?

A. Intrinsic rewards relate to lower order human needs B. Intrinsic rewards include security and recognition C. Extrinsic rewards include pay and promotion D. Extrinsic rewards are those salespeople primarily attain for themselves E. Intrinsic rewards satisfy physiological needs

Marketing messages passed from one individual to another through some form of Internet technology is:

A) interactive marketing B) cyberbranding C) viral marketing D) brand spiraling