Which of the following statements about rewards is true?
A. Intrinsic rewards relate to lower order human needs
B. Intrinsic rewards include security and recognition
C. Extrinsic rewards include pay and promotion
D. Extrinsic rewards are those salespeople primarily attain for themselves
E. Intrinsic rewards satisfy physiological needs
Ans: C. Extrinsic rewards include pay and promotion
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________ is the problem confronting the decision maker. It asks what the decision maker needs to do
A) The environmental context of the problem B) The management decision problem C) The marketing research problem D) Problem definition
Which of the following is used to measure the difference between a customer's expectations of service quality and what actually occurred?
A) break-even analysis B) SERVQUAL C) the critical incident technique D) gap analysis E) SWOT analysis