Marketing messages passed from one individual to another through some form of Internet technology is:

If a business enhances the quality of a product, makes it more convenient to use, improves its durability, or makes it more up-to-date, any one of those initiatives fall under the category of ________

A) increasing the market penetration of an existing product or service B) extending product lines C) geographic expansion D) licensing E) improving an existing product or service

After requesting a SWOT analysis of his fitness club business, Malik received the following results:

Internal Strength: skilled personal trainers External Opportunity: high-income local residents Internal Weakness: lack of popular fitness classes External Threat: discount memberships at a competitor's club What should Malik do first to help grow the business? A) offer competitor price matching B) expand class offerings C) prepare a BCG matrix D) weight the SWOT results