After requesting a SWOT analysis of his fitness club business, Malik received the following results:
Internal Strength: skilled personal trainers
External Opportunity: high-income local residents
Internal Weakness: lack of popular fitness classes
External Threat: discount memberships at a competitor's club
What should Malik do first to help grow the business?
A) offer competitor price matching
B) expand class offerings
C) prepare a BCG matrix
D) weight the SWOT results
Answer: D
Business
You might also like to view...
Nonprofit organizations should adopt a sales orientation rather than a market orientation
Indicate whether the statement is true or false a. True b. False
Business
When the licensor provides the licensee with a complete brand concept and operating system, the arrangement is called contract manufacturing
Indicate whether the statement is true or false
Business