Costigan's Skates Inc, a firm that manufactures and exports skateboards, wants to grow financially, but decides that the market for skateboards is fairly saturated
The firm's management team decides to expand into manufacturing snowboards, as they believe the Costigan brand will have credibility in this area and the market will not be saturated. In this example, Costigan's Skates Inc is using the ________ offensive strategy.
A) divest for cash flow
B) enter related new markets
C) develop new markets
D) harvest for cash flow
E) enter unrelated new markets
B
Business
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What are the five steps in the buyer decision process?
What will be an ideal response?
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In Chapter 13's "A Question of Ethics: How NOT to Win Friends & Influence Communities," the key lesson is that corporations must put people first and profits second
Indicate whether the statement is true or false
Business