What are the five steps in the buyer decision process?
What will be an ideal response?
Answer: need recognition, information search, evaluation of alternatives, purchase decision, post purchase behavior
Business
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Which of the following best describes message execution?
a. It is the way an advertisement portrays its information. b. It is the series of steps taken by marketers to finalize a product's unique selling proposition. c. It is the process where a manufacturer and retailer split the costs of advertising the manufacturer's brand. d. It is the manner in which consumers interpret an advertisement.
Business
A one page overview that describes a report's most important points is called what?
A) Executive summary B) Table of contents C) Index D) Synopsis E) Appendix
Business