Which of the following best describes message execution?
a. It is the way an advertisement portrays its information.
b. It is the series of steps taken by marketers to finalize a product's unique selling proposition.
c. It is the process where a manufacturer and retailer split the costs of advertising the manufacturer's brand.
d. It is the manner in which consumers interpret an advertisement.
ANSWER: a
Message execution is the way an advertisement portrays its information. The style in which a message is executed is one of the most creative elements of an advertisement.
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