Products can be symbols of individual or collective reality
Indicate whether the statement is true or false
TRUE
Business
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Which of the following are value chain activities that can enhance differentiation?
(a) product innovations and technological advances (b) strict quality specifications on raw material from suppliers (c) superior product features and performance (d) resourceful attempts to clone features of products from successful competitors
Business
The ________ is known for its versatility and is very popular with marketing researchers
A) continuous rating scale B) Stapel scale C) semantic differential scale D) Likert scale
Business