The ________ is known for its versatility and is very popular with marketing researchers
A) continuous rating scale
B) Stapel scale
C) semantic differential scale
D) Likert scale
C
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Which of the following involves reviewing information provided by the company and past sales reports about competition?
A) planning the sales call B) filling out the call report C) post-call analysis D) communicating with the customer
Which of the following statements about the confidence interval is not correct?
A) A confidence interval is based on the outcomes of the probability distribution. B) A confidence interval is calculated by adding and subtracting the standard deviation to/from the estimate of mean expected loss. C) A confidence interval tells the insurer something about the size of the risk pool. D) A confidence interval tells the insurer something about how much money it needs to cover potential losses.