Which of the following are value chain activities that can enhance differentiation?
(a) product innovations and technological advances
(b) strict quality specifications on raw material from suppliers
(c) superior product features and performance
(d) resourceful attempts to clone features of products from successful competitors
Answer:
(a) product innovations and technological advances
(b) strict quality specifications on raw material from suppliers
(c) superior product features and performance
Explanation: an investing in production-related R&D activities, pursuing continuous quality improvement, emphasizing human resource management activities that improve skills expertise and knowledge of company personnel, increasing emphasis on marketing and brand-building activities, improving customer service or adding additional services
You might also like to view...
A customer purchased a $200 item at Best Bike Shop, paying with a credit card (VISA). The merchant is charged a 2% fee by the credit card company. When recording this sale, the merchant would:
A. debit accounts receivable for $200. B. credit sales revenue for $200. C. credit sales revenue for $196. D. credit unearned sales revenue for $200.
When Yolanda went shopping, she paid a lot to buy a jacket that had a well-known designer's tag attached to it
After a few days, she came across a jacket which was undistinguishable from the one she had bought but was priced 5 times lesser than the earlier one. She didn't give this a second thought because she was convinced that the designer label she had bought was worth it. What can be deduced from this?