If you expect to serve 1,000 customers next year who make an average of 2 purchases each for an average amount of $35, your sales forecast will be

The marketing department within an organization relies entirely upon internal resources to develop the information needed to make marketing decisions

Indicate whether the statement is true or false

Which of the following measures the impact of specific marketing activities on business performance?

A) SWOT analysis B) a marketing audit C) an executive summary D) ROMI E) the BCG matrix