Which of the following measures the impact of specific marketing activities on business performance?

The direct method restates the income statements in terms of cash

Indicate whether the statement is true or false

In practice, a control group is sometimes defined as the group that receives the current level of marketing activity, rather than a group that receives no treatment at all because it is difficult to reduce current marketing activities, such as

advertising and personal selling, to zero. Indicate whether the statement is true or false