Software that gathers user information over an Internet connection without the user's knowledge best defines

When you need to inform employees that a benefit or privilege will be eliminated,

A) the best approach is to leak the news as a rumor rather than make a public announcement. B) minimize the impact of the bad news by presenting it in as positive a light as possible. C) use the direct approach. D) use as many hedging words as possible. E) explain the decision is in the employee's best interest.

Which of the following is NOT a guiding principle in setting standards for public relations research?

A) to distinguish short-term outcomes from long-term outputs B) to use various evaluation techniques to determine effectiveness C) to distinguish between public relations effectiveness and advertising effectiveness D) to establish clear program objectives directly to business goals