Which of the following is NOT a guiding principle in setting standards for public relations research?
A) to distinguish short-term outcomes from long-term outputs
B) to use various evaluation techniques to determine effectiveness
C) to distinguish between public relations effectiveness and advertising effectiveness
D) to establish clear program objectives directly to business goals
A
Business
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Which one of the following coverages is provided only through a federal government-sponsored program?
A) Flood insurance B) Earthquake insurance C) Lightning insurance D) Liability insurance
Business
In response to a chain of attack, victims can often trace the attack back to the final attack computer
Indicate whether the statement is true or false.
Business