Identify the technique Sega is utilizing when they charge an extremely low price for their "Play Station" and make up the lower margin on the base unit by higher margins on game sales

An advantage of a competitor-centered company is that it ends up simply matching or extending industry practices rather than seeking innovative new ways to create more value for customers

Indicate whether the statement is true or false

Failure to select a desired position in the marketplace—and to develop a marketing action plan designed to achieve and hold this position—may result in which of the following possible outcomes?

a. The organization (product) is pushed into a position, where it faces indirect competition from a weaker competitor. b. The organization (product) is pushed into a position that nobody else wants, because there is little customer demand. c. The organization's (product's) position is so blurred that nobody knows what its supplementary aspects really are. d. The organization (product) becomes obsolete before demand can be built. e. The organization (product) cannot sustain growth in lieu of external resources.