Failure to select a desired position in the marketplace—and to develop a marketing action plan designed to achieve and hold this position—may result in which of the following possible outcomes?

a. The organization (product) is pushed into a position, where it faces indirect competition from a weaker competitor.
b. The organization (product) is pushed into a position that nobody else wants, because there is little customer demand.
c. The organization's (product's) position is so blurred that nobody knows what its supplementary aspects really are.
d. The organization (product) becomes obsolete before demand can be built.
e. The organization (product) cannot sustain growth in lieu of external resources.

b