An effective ending for a persuasive message would be:
A) Simply take the enclosed coupon to any of our service centers by June 15 for your free oil and filter change.
B) Please respond as soon as possible because this offer is not likely to last very long.
C) Wouldn't you like to save some money?
D) Be sure to tell all your friends about this exciting offer.
E) Now that I have your attention, here is what to do.
Answer: A
Explanation: A) The choice that focuses on action is by far the best here. Note that a key to promoting action is to make the action easy and simple for the audience. If the audience needs to take complicated or difficult steps in the process, it is unlikely to take action.
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Consumers who share their ideas about products with companies for fun or a challenge, rather than a paycheck, are referred to as ________
A) instapreneurs B) amafessionals C) consumed consumers D) folksonomists E) open sourcers
The ________ theory states that when an aspect of the market makes a transaction less efficient than it could be, a company will undertake foreign direct investment to internalize the transaction and thereby remove the efficiency-reducing aspect
A) market power B) eclectic C) international product life cycle D) market imperfections