The ________ theory states that when an aspect of the market makes a transaction less efficient than it could be, a company will undertake foreign direct investment to internalize the transaction and thereby remove the efficiency-reducing aspect

Explain why marketers need to understand the views of consumers in dealing with the compatibility and complexity of innovations

What will be an ideal response?

Which of the following is the focus of push marketing at the maturity stage of the product life

cycle? A) exhibition of product superiority over competitors' offerings B) payment of a minimal fee to retailers to include the product in their store C) familiarization of consumers with product functionality D) product demonstration by company representatives at retailer stores