In what ways do owned media represent more than just a way to present product information?
What will be an ideal response?
A web site for example can be used for customer interaction, can capture data
regarding sales and also engage users that may build a relationship with the customer.
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All of the following statements describe the peripheral route to
persuasion EXCEPT: a. The peripheral route uses humor and stories. b. The best form of proof is logical supported by strong evidence. c. The audience is influenced heavily by whether they like the speaker and believe he or she is credible. d. The peripheral route often uses catchy phrases and dramatic stories as forms of proof. e. The peripheral route to persuasion only yields temporary attitude change.
A song in the musical Fantastics includes a verse sung by two
parents: "Why do the kids put beans in their ears. No one can hear with beans in their ears. After a while, the reason appears. They did it ‘cause we said No." What theory is illustrated by these lyrics?a. Elaboration Likelihood Model of Persuasion b. Social Judgment Theory c. Maslow's Hierarchy of Needs d. Schutz's FIRO Theory e. Psychological Reactance Theory