The advantage of the continuous panel is they represent a large group of persons who have made themselves available for research

Because ________ are purchased frequently, marketers should make them available in many locations, charge only a small markup, and advertise heavily to induce trial and build preference

A) nondurable goods B) durable goods C) services D) unsought goods E) specialty goods

Which of the following has the primary function of helping a company target and promote its products to the right markets?

A) Marketing services agencies B) Resale marketers C) Service providers D) Physical distribution firms E) Credit companies