Because ________ are purchased frequently, marketers should make them available in many locations, charge only a small markup, and advertise heavily to induce trial and build preference
A) nondurable goods
B) durable goods
C) services
D) unsought goods
E) specialty goods
A
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Christine has a paid-up $50,000 whole life policy. She would like to transfer all ownership right to the policy to her favorite charity. Christine can accomplish the transfer through a(n):
(a) Change of plan provision (b) Guarantee purchase option (c) Reinstatement provision (d) Absolute assignment
The pharmaceuticals division of Omni Healthcare holds low market share in a high growth market. In order to increase the pharmaceuticals division's market share, managers would be most likely to decide which of the following?
A) hold the division's share B) maintain the division's relevance to consumers C) use money from a cash cow to promote the division D) sell off the division E) divest the division