The pharmaceuticals division of Omni Healthcare holds low market share in a high growth market. In order to increase the pharmaceuticals division's market share, managers would be most likely to decide which of the following?
A) hold the division's share
B) maintain the division's relevance to consumers
C) use money from a cash cow to promote the division
D) sell off the division
E) divest the division
C
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Growth can be reconciled with the goal of maximizing firm value:
A. because greater growth always adds to value. B. because growth must be an outcome of decisions that maximize NPV. C. because growth and wealth maximization are the same. D. because growth of any type cannot decrease value. E. None of the above.
With reference to global marketing, identify the example that best explains the term "consumer convergence."
A) Population growth rates have stabilized and the population over age 65 is increasing. B) The increasing numbers of women working outside the home has led to more nontraditional meals and increased need for convenience. C) Aging populations, falling birth rates, and increased female employment are common in industrialized countries. D) Upscale consumers in Paris have more in common with their counterparts in New York than with many other French people.