Which of the following has the primary function of helping a company target and promote its products to the right markets?

Which of the basic shareholder rights do preferred stockholders normally give up?

A. The right to receive cash dividends B. The right to vote on corporate governance issues C. The right to sell their stock on the open market (e.g. NYSE, NASDAQ, etc) D. The right to receive cash in the event of a liquidation of the business

________ shows consumer perceptions of a company's brands versus competing products on important buying dimensions

A) Differentiation B) Positioning C) Market targeting D) Perceptual positioning maps E) Market segmentation