A market segment consists of a group of consumers who share a similar set of needs and wants

If a company ________, it should adopt a product sales force structure, in which the sales force specializes along product lines

A) specializes in a single product B) manufactures a small number of simple products C) maintains that product specialization is counter productive D) has numerous and complex products E) lacks salespeople with superior technical know-how

Demand in B2B markets is mostly ________ because what a firm sells is often just one of the many parts or materials that go into producing the consumer product

A) elastic B) static C) fixed D) inelastic E) fluctuating