Demand in B2B markets is mostly ________ because what a firm sells is often just one of the many parts or materials that go into producing the consumer product

Which step of the AIDA plan includes detail that prompts the audience to imagine how the solution might benefit them?

A) Action B) Interest C) Demand D) Desire E) Attention

Social network analysis indicates that information flows more efficiently in a(n) ________ manner

A) collaborative B) competitive C) hierarchical D) impersonal