Sam is assisting the student life department at his university with its campaign to get students to exercise more. Sam isn't sure how students will respond to the current format of the message and would like some feedback before launching the full campaign. What would best help Sam evaluate the effectiveness of the campaign?

A. a test run
B. surveys
C. interviews
D. a pilot test

Answer: D

Communication & Mass Media

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In an ethical dilemma, when you adopt a solution that does the greatest good for the greatest number of people, you are applying a philosophy known as

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