In an ethical dilemma, when you adopt a solution that does the greatest good for the greatest number of people, you are applying a philosophy known as
A) utilitarianism
B) the Potter Box
C) the golden mean
D) the veil of ignorance
E) values-driven public relations
Answer: A
Communication & Mass Media
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In recent years, the major television networks have come to view sports programming as
A) profit makers. B) loss leaders. C) revenue neutral. D) program interference.
Communication & Mass Media
Terrell is in basic training in the U.S. Army. His drill sergeant often violates Terrell's space by yelling directly into his face at a three-inch distance. Terrell doesn't like it, but he tolerates the behavior because his sergeant has
a. positive violation valence. b. negative violation valence. c. negative reward valence. d. positive reward valence.
Communication & Mass Media