An equity issue that raises new funds for a publicly traded company is called ________

A) an initial public offering
B) a seasoned equity offering
C) an underpriced offering
D) a secondary offering

Answer: B

Business

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A marketing manager believes that unpaid communication is seen as more credible than paid forms. Based on the manager's consideration, ____________ will be the most appropriate promotional form.

A. Public relations B. Personal selling C. Direct marketing and interactive marketing D. Advertising E. Sales promotion

Business

Differentiation is not necessary to implement strategic renewal and achieve outstanding performance

Indicate whether the statement is true or false.

Business