A marketing manager believes that unpaid communication is seen as more credible than paid forms. Based on the manager's consideration, ____________ will be the most appropriate promotional form.

The term product homologation is used describe the changes mandated by local product and service standards.

a. true b. false

____________ are services sold at less than full cost to attract customers, who will then be tempted to buy profitable service offerings from the same organization in the future

a. Benign followers b. Unit packages c. Loss leaders d. Cost providers e. Contracts